Target digital
Wrote & created content in collaboration with art directors and marketing partners for:
• Homepage
• Weekly Ad
• Finds stories
• New Arrivals landing page
Homepage
In a 4-week time frame we concept stories from product priorities to showcase the top deals across categories throughout the store, curate features and write editorial headlines.
Weekly Ad
In a 4 week timeline, I collaborated with art directors and marketing to concept and execute homepage layouts and concepts.
Target Finds
On a 2-week sprint, I collaborated with art directors to curate product priorities into editorial stories that prioritize trends and seasonality.
Target New Arrivals
I with an art director executed a rebranded approach to Target New Arrivals to The Latest in an effort to center social trends and pop culture. On the regular work workload, The Latest was a 1-week sprint to translate marketing priorities of new arrivals into editorial shoppable stories.
