Target Circle Week
Circle Week went BIG. As a creative team we pitched the idea of the sales event being so big you literally could not miss it. I collaborated with the team on how that concept came through in all our digital spaces.
Social
For social, I worked with art directors to have the promotions and type treatment convey the concept of big and unmissable.
Digital audio
Working with our engineer, we used sound design to evoke the campaign tone and concept of bigness. I directed talent for digital audio ads to sell the idea of big in their reactions and delivery.
Custom ads
In our digital custom ad placements, I took liberty in being more playful so that we grabbed the audience’s attention and added platform relevancy. We were the first company to advertise in Venmo and had pitched a concept that allowed us to mimic the Venmo UI to appear more native as if Target was in your chat.
