Target Back to School
Back to School was the first campaign in promotions to explore a new Target voice that incorporated wit and embraced real world experiences to drive relevancy. I wrote video & audio scripts in the new voice. On set I assisted in directing storytelling and script.
Digital audio ads
Audio for Back to School had to flex to meet priorities for price and sales event. We pivoted concepts to meet business needs. I directed all talent during recording sessions.
UGC-inspired social videos
We pitched UGC concepts to our social team with influencers in mind but due to budget constraints we were not able to leverage that approach. Instead the art directors and I pivoted our approach to UGC-inspired social video series where we went in store and shot all videos ourselves in stores. In addition to writing the captions, I assisted in storyboarding, shooting and editing video.
