Target Latino Heritage Month
As the lead copywriter for the campaign I led the voice and storytelling . For the broadcast spot, I wrote the script and collaborated with the art and motion directors on storyboards off and on set.
Social artist interviews
This was a unique social story we concepted to spotlight the artists behind the collection’s designs. I interviewed each artist on set. Then I collaborated with the editor to create cohesive story with motion and sound bytes.
Digital banners
Campaign site experience
In collaboration with our designers, I concepted and wrote the web experience for the campaign to highlight artists and brand collaboration to create a holistic campaign experience from broadcast, in store and web.
